It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand, a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals; it was later reformulated with aspartame in 1997.The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of the Mexico national football team.


 

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Extra Big Red Chewing Gum, 15 Stick Pack(40g)

£1.99
Big Red provides long lasting fresh breath. In fact, Wrigley's Big Red has been the number one selling cinnamon gum since 1987. The flavor of Big Red was improved to provide even longer lasting taste.

Extra Cinnamon Chewing Gum, 15 Stick Pack (40g)

£1.99
  • Sweet, juicy Cinnamon flavor 
  • Give Extra, get extra, because sometimes the little things last the longest
  • Sharing a piece of Extra gum helps you live life's little moments
  • Sugar-free chewing gum that's perfect to share with friends, family, or someone new

Extra Sweet Watermelon Chewing Gum, 15 Sticks  (40 g)

£1.99
  • Sweet, juicy watermelon flavor without the seeds
  • Give Extra, get extra, because sometimes the little things last the longest
  • Sharing a piece of Extra gum helps you live life's little moments
  • Sugar-free chewing gum that's perfect to share with friends, family, or someone new